What sets you apart from competing homebuilders? Why should a prospective buyer choose one of your homes? Elevate your brand using Maverick's 7 marketing tips.
The average home buyer will look for about 10 weeks to find a home they want. They’ll also look at up to 10 properties, including new construction, before settling on the home they wish to purchase. relator.com
In today’s competitive market, how do you make your company stand out amongst other homebuilders?
Below are seven ways to elevate your brand in today's competitive market and sell more homes.
Using consistent branding across all online channels and company materials helps increase brand awareness and consumer trust.
Visuals are a powerful tool. Choose a brand color scheme and logo to use consistently. This will help consumers remember your brand.
Keep your message consistent. What are your company's values? What separates your work from the competition? Determine your key messaging and use it consistently across all platforms.
Consider putting together a brand guideline for your team members and industry partners to ensure all company content looks consistent and communicates a similar message.
Utilize every social media platform available and post consistently. Social media is powerful tool. You can sell, educate, and build brand awareness using your social channels - for free.
Post high quality photos and videos of your homes on your social channels and website. Make sure your content gives viewers an accurate feel of the space. Showcase your home's floorplan, yard, and spaciousness.
In a nod to tip #1, brand your videos. Be sure to showcase your logo on all videos to increase brand awareness.
In today’s competitive market, simply having a website isn’t enough. It’s important to make sure your website is visually pleasing, clearly communicates your services, and is easy to navigate on both a computer and mobile device.
Most homebuyers start their search online. In fact, 95 percent of buyers use the internet to look for homes and 51% buy homes that they find using the internet (Forbes). Make sure your website homepage contains a clear call to action and engages a potential buyer in the first 10-20 seconds.
Sub tip: Display Warranty Information on your website.
Consider the following statistics from the National Association of Homebuilders:
4 out of 5 homeowners agree a warranty is an important factor in buying a home.
94% of buyers are more likely to purchase a new home from a homebuilder that offers a structural warranty.
Prospective buyers want to know you provide your homeowners with a structural warranty. Not only does it give the buyer peace of mind, but it sets you apart from your competition.
Adding warranty information to your website it easy with Maverick's free guide. See a sample below.
Grow your referral business by networking with professionals associated with the homebuilding industry. Examples: Material suppliers, local business owners, relators, and home inspectors.
Joining a networking group, local chamber of commerce or home builders association are great ways to expand your network.
Blogs are a great way to provide your customers with homeowner tips, information on your homes and your company values.
Consider collaborating with other professionals in the homebuilding industry to create content that is both educational and engaging.
Our warranty products can help protect you from structural claims while also providing your homeowners with peace of mind.
We provide all Maverick builder members with helpful marketing materials and content to inform your homeowners and potential buyers.
Get Back to Building with Maverick. Contact our team today.
We’re a trusted and experienced financial advisor to builder’s across the country. If you’re a homebuilder in need of structural warranties for your homes or insurance to protect your business, reach out to our team.